Qualitative Consumer and Marketing Research - Russell W. Belk

Qualitative Consumer and Marketing Research - Russell W. Belk

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New
Location
South Africa
Product code
9780857027672
Bob Shop ID
620267073

Designed for students scholars and marketing research practitioners this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

TITLE: Qualitative Consumer and Marketing Research

AUTHOR: Russell W. Belk

SKU: 9780857027672

PUBLISHER: SAGE Publications Ltd

DATE PUBLISHED: 14/12/2012

PLACE PUBLISHED: United Kingdom

PAGES: 240

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 170 mm x 242 mm

WEIGHT: 420 gr

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