Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This text explains how to implement a relationship marketing programme in your organization supplies tools for measuring results and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.
TITLE: Relationship Marketing
AUTHOR: Ian Gordon
SKU: 9780471641735
PUBLISHER: John Wiley and Sons Ltd
DATE PUBLISHED: 18/03/1998
PLACE PUBLISHED: Canada
PAGES: 334
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 157 mm x 236 mm
WEIGHT: 590 gr