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Relationship Marketing - Ian Gordon
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Relationship Marketing - Ian Gordon

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R299.00
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Product details

Condition
New
Location
South Africa
Product code
9780471641735
Bob Shop ID
631667603

This text explains how to implement a relationship marketing programme in your organization supplies tools for measuring results and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.

TITLE: Relationship Marketing

AUTHOR: Ian Gordon

SKU: 9780471641735

PUBLISHER: John Wiley and Sons Ltd

DATE PUBLISHED: 18/03/1998

PLACE PUBLISHED: Canada

PAGES: 334

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 157 mm x 236 mm

WEIGHT: 590 gr

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