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Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.
TITLE: Relationship Marketing in Sports
AUTHOR: BUHLER
SKU: 9780750684958
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 04/09/2009
PLACE PUBLISHED: United Kingdom
PAGES: 208
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 431 gr