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The rules of consumer engagement have changed. Your customers no longer care about legacy what matters to them is how you are innovating into their world today. The classic 'solve a problem' approach that industry giants have always employed is no longer relevant.
TITLE: Relentlessly relevant
AUTHOR: KRUGER,D
SKU: 9781415208366
PUBLISHER: Penguin Books (SA) (Pty) Ltd
DATE PUBLISHED: 15/04/2015
PLACE PUBLISHED: South Africa
PAGES: 160
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 150 mm x 215 mm x 15 mm
WEIGHT: 255 gr