Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Advanced economies of the world are dominated by services even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
TITLE: Services Marketing
AUTHOR: Alan Wilson
SKU: 9780077131715
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/05/2012
PLACE PUBLISHED: United States
PAGES: 608
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 78 mm x 104 mm x 7 mm
WEIGHT: 2 gr