Services Marketing - Alan Wilson Services Marketing - Alan Wilson
Services Marketing - Alan Wilson Services Marketing - Alan Wilson

Services Marketing - Alan Wilson

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New
Location
South Africa
Product code
9780077131715
Bob Shop ID
632646650

Advanced economies of the world are dominated by services even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

TITLE: Services Marketing

AUTHOR: Alan Wilson

SKU: 9780077131715

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/05/2012

PLACE PUBLISHED: United States

PAGES: 608

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 78 mm x 104 mm x 7 mm

WEIGHT: 2 gr

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