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The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
TITLE: Social Media Marketing: Pearson New International Edition
AUTHOR: Michael R. Solomon
SKU: 9781292023533
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 05/08/2013
PLACE PUBLISHED: United Kingdom
PAGES: 252
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 217 mm x 281 mm x 14 mm
WEIGHT: 544 gr