Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Placing readers in the role of manager ESSENTIALS OF MARKETING RESEARCH 5E International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic core marketing research tasks. The book succinctly addresses the design collection analysis and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field the Fifth Edition also features an increased emphasis on behavioral tracking social networking smart phones and the resulting impact on marketing research.
TITLE: Essentials of Marketing Research International Edition (with Qualtrics Printed Access Card)
AUTHOR: Barry J. Babin
SKU: 9781133273431
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 24/04/2012
PLACE PUBLISHED: United States
PAGES: 480
BINDING: Mixed media product
LANGUAGE: English
DIMENSIONS: 216 mm x 275 mm x 16 mm
WEIGHT: 946 gr