Essentials of Marketing Research International Edition (with Qualtri - Barry J. Babin

Essentials of Marketing Research International Edition (with Qualtri - Barry J. Babin

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Location
South Africa
Product code
9781133273431
Bob Shop ID
620269002

Placing readers in the role of manager ESSENTIALS OF MARKETING RESEARCH 5E International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic core marketing research tasks. The book succinctly addresses the design collection analysis and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field the Fifth Edition also features an increased emphasis on behavioral tracking social networking smart phones and the resulting impact on marketing research.

TITLE: Essentials of Marketing Research International Edition (with Qualtrics Printed Access Card)

AUTHOR: Barry J. Babin

SKU: 9781133273431

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 24/04/2012

PLACE PUBLISHED: United States

PAGES: 480

BINDING: Mixed media product

LANGUAGE: English

DIMENSIONS: 216 mm x 275 mm x 16 mm

WEIGHT: 946 gr

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