Strategic Brand Management - Kevin Lane Keller

Strategic Brand Management - Kevin Lane Keller

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Condition
New
Location
South Africa
Product code
9780132336222
Bob Shop ID
632648081

For students managers and senior executives studying Brand Management. Keller Strategic Brand Management 3e provides insights into how to create profitable brand strategies by building measuring and managing brand equity.

TITLE: Strategic Brand Management

AUTHOR: Kevin Lane Keller

SKU: 9780132336222

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 01/02/2007

PLACE PUBLISHED: United States

PAGES: 720

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 248 mm x 202 mm x 26 mm

WEIGHT: 1086 gr

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