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For students managers and senior executives studying Brand Management. Keller Strategic Brand Management 3e provides insights into how to create profitable brand strategies by building measuring and managing brand equity.
TITLE: Strategic Brand Management
AUTHOR: Kevin Lane Keller
SKU: 9780132336222
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 01/02/2007
PLACE PUBLISHED: United States
PAGES: 720
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 248 mm x 202 mm x 26 mm
WEIGHT: 1086 gr