Strategic Sport Communication - Paul Pedersen

Strategic Sport Communication - Paul Pedersen

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New
Location
South Africa
Product code
9780736065245
Bob Shop ID
632683266

Introduces readers to the exciting world of sport communication integral to the successful management marketing and operation of sport organisations at all levels. This book offers an outline of the communication industry including the many professional careers available and the skills they employ - from journalism to advertising.

TITLE: Strategic Sport Communication

AUTHOR: Paul Pedersen

SKU: 9780736065245

PUBLISHER: Human Kinetics Publishers

DATE PUBLISHED: 01/05/2007

PLACE PUBLISHED: United States

PAGES: 408

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 178 mm x 254 mm

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