The Art of Persuasive Communication ~ Johann C de Wet

The Art of Persuasive Communication ~ Johann C de Wet

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The Art of Persuasive Communication ~ Johann C de Wet

Large soft cover
Crease on back cover otherwise excellent condition

This book explores the principles and practices of persuasion, situating them within the historical context of rhetoric and modern democratic societies. It examines interpersonal persuasion, mass communication, and propaganda, using contemporary examples, including South African political discourse. It is designed for communication scholars, political analysts, and anyone interested in understanding and applying persuasive techniques.

The Art of Persuasive Communication ~ Johann C de Wet

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