The Fall of Advertising and the Rise of PR – Al & Laura Ries | Branding, Media & Strategy

In The Fall of Advertising and the Rise of PR, legendary marketing strategists Al Ries and Laura Ries argue that traditional advertising is no longer effective in building brands. Instead, they champion public relations (PR) as the new king of brand creation in a media-saturated world.

Using real-world case studieslike Starbucks, The Body Shop, and Amazonthe Ries duo demonstrate how brands achieve credibility through media coverage, not flashy ad campaigns. This book challenges outdated marketing assumptions and offers a radical new roadmap for companies, entrepreneurs, and marketers aiming to stand out, gain trust, and grow visibility in the digital age.

Advertising is the wind. PR is the sun.

Al Ries, Laura Ries, branding, public relations, advertising decline, marketing strategy, PR vs advertising, media influence, brand building, marketing books, corporate strategy, brand credibility

Recommended For:

• Entrepreneurs and small business owners building a brand

• Marketing professionals, PR consultants, and brand strategists

• Business students and startup founders

• Readers of Positioning or Contagious by Jonah Berger