The Startup Way - Eric Ries

Winner of the Business Book Awards 'Thought Leader' category ----- With his million-copy bestseller The Lean Startup Eric Ries launched a global movement. Concepts like minimal viable product A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book he draws on inside stories of transformations at multinationals like General Electric and Toyota titans like Amazon and Facebook and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth even in highly uncertain environments. The Startup Way is an essential read for leaders managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas turning all teams into startups and inspiring everyone to think like an entrepreneur.

TITLE: The Startup Way

AUTHOR: Eric Ries

SKU: 9780241197264

PUBLISHER: Penguin Books Ltd

DATE PUBLISHED: 16/10/2017

PLACE PUBLISHED: United Kingdom

PAGES: 400

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 153 mm x 234 mm x 28 mm

WEIGHT: 517 gr