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Synopsis: In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond.
Title: The Stuff You Can't Bottle
Sub Title: Advertising for the Global Youth Market
Author: King Adz
Publisher: Jacana Education
Year: 2013
Number of pages: 356
ISBN: 9781431407415
Condition: Used
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