The Stuff You Can't Bottle, Advertising for the Global Youth Market - King Adz

The Stuff You Can't Bottle, Advertising for the Global Youth Market - King Adz

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Condition
Secondhand
Location
South Africa
Product code
BOX437 (458885775222685)
Bob Shop ID
652685037

Synopsis: In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond.




Title: The Stuff You Can't Bottle

Sub Title: Advertising for the Global Youth Market

Author: King Adz

Publisher: Jacana Education

Year: 2013

Number of pages: 356

ISBN: 9781431407415

Condition: Used

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