Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This work is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The book also includes material on technology with a special emphasis on Web resources.
TITLE: Essentials of Marketing Research
AUTHOR: William G. Zikmund
SKU: 9780030243561
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 13/07/1998
PLACE PUBLISHED: United States
PAGES: 464
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 208 mm x 261 mm
WEIGHT: 994 gr