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Traditionally the finance function was regarded as being the most important but organisations are increasingly realising the value of marketing as the only income generation function. Essentials of marketing focuses on the issues students and practitioners alike must be aware of and implement in order to ensure this.
TITLE: Essentials of Marketing
AUTHOR: Mike Cant
SKU: 9780702197871
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 01/01/2014
PLACE PUBLISHED: South Africa
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr