Marketing for Hospitality and Tourism - Philip Kotler

Marketing for Hospitality and Tourism - Philip Kotler

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New
Location
South Africa
Product code
9780130110312
Bob Shop ID
631656693

Intended for undergraduate/graduate-level courses in Hospitality and Tourism Marketing this work is an introduction to marketing that combines the approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information.

TITLE: Marketing for Hospitality and Tourism

AUTHOR: Philip Kotler

SKU: 9780130110312

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 01/07/1998

PLACE PUBLISHED: United States

PAGES: 816

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 202 mm x 254 mm x 29 mm

WEIGHT: 1410 gr

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