Marketing in Travel and Tourism - Victor T. C. Middleton

Marketing in Travel and Tourism - Victor T. C. Middleton

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Condition
New
Location
South Africa
Product code
9780750644716
Bob Shop ID
631689830

Explains the principles and practice of marketing as they are applied in the global travel and tourism industry. This work reflects the changes in the travel and tourism industry in the 21st century. It takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry.

TITLE: Marketing in Travel and Tourism

AUTHOR: Victor T. C. Middleton

SKU: 9780750644716

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 27/04/2001

PLACE PUBLISHED: United Kingdom

PAGES: 512

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 189 mm x 246 mm

WEIGHT: 990 gr

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