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Explains the principles and practice of marketing as they are applied in the global travel and tourism industry. This work reflects the changes in the travel and tourism industry in the 21st century. It takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry.
TITLE: Marketing in Travel and Tourism
AUTHOR: Victor T. C. Middleton
SKU: 9780750644716
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 27/04/2001
PLACE PUBLISHED: United Kingdom
PAGES: 512
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 189 mm x 246 mm
WEIGHT: 990 gr