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Long-listed for FT Business Book 2017 The inside story of Uber the multi-billion dollar disruptor that has revolutionised the transportation industry around the world Uber is one of the most fascinating and controversial businesses in the world both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride Adam Lashinsky veteran Fortune writer and author of Inside Apple traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees as well as CEO Travis Kalanick this book will be the first to unlock Uber's vault. It's a story that start-up founders business executives tech-savvy readers and drivers and riders will find riveting.
TITLE: Wild Ride
AUTHOR: Adam Lashinsky
SKU: 9780241278482
PUBLISHER: Penguin Books Ltd
DATE PUBLISHED: 25/05/2017
PLACE PUBLISHED: United Kingdom
PAGES: 240
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 153 mm x 234 mm x 18 mm
WEIGHT: 335 gr
